Join us for our last installment of the Business Travelers Series exploring business opportunities in Türkiye, a dynamic market with a young population of 85 million and a strategic location bridging Europe and Asia. Despite economic challenges, Türkiye remains a key destination for U.S. companies, with over 1,000 American firms already established in sectors such as energy, aerospace, defense, infrastructure, healthcare, and ICT. Bilateral trade between the U.S. and Türkiye exceeded $34 billion in 2022, and recent economic shifts, including interest rate adjustments and policy reforms, signal evolving opportunities. Learn from experts about navigating Türkiye’s complex regulatory environment, leveraging trade relationships, and positioning your business for success in this influential market. We will cover how-tos and best practices for doing business in this market, as well as, how to maneuver through cultural nuances business professionals often face while working with or traveling to Türkiye. Don’t miss this chance to gain valuable insights and connect with professionals who can help you unlock Türkiye’s potential. Topics of discussion will include, but are not limited to: Country Overview Business Meetings Gift Giving Communication Business Attire Negotiating Tactics Sponsored by: The Gerald R. Ford International Airport & Michigan Economic Development Corporation A link to the virtual training will be sent to registrants 24 hours before the start of the session. Non-Member Price $25.00 Member Price $15.00 GVSU Price $15.00